Last week, we took a look at the EU powerhouse of Germany and 4 considerations before entering the market there. This week, we’ve decided to apply the same considerations to the new EU second in command to Germany…
Getting started with website translation We’ve spoken before on the importance of translating your website when looking to new markets and audiences. Although we are exceptionally proud of the TextUnited services, like most things, we believe that choice is King.…
You’ve been successful in your domestic market, and you want to take that success further afield. How do you go about positioning yourself in the global market? What are the differences between global and local marketing? No need to worry,…
According to Ethnologue, Spanish is currently the 4th largest or most spoken language in the world. It’s hardly surprising, then, that we included it in our Top 10 Languages for Localization back in 2020. With Spanish being so widely spoken…
Best Practices: Translating English to Spanish Before getting into the topic of English to Spanish translation, did you know that online customers are more comfortable purchasing in their native language? With 40% unwilling to purchase in a different language.…
Miscommunication within and between businesses has costs, both obvious and hidden. Be it time wasted, opportunities missed, potential unrealized, or sales unmade. A report from Marlin Communications found that the annual monetary impact of miscommunication alone in large US enterprises…
The current pandemic has forced us all into what has been described consistently as a ‘new normal’. While we await vaccinations with bated breath, the disparity between how different industries have been affected is gargantuan. The hospitality industry has been…
eCommerce can be a fickle business A strong product can launch your eCommerce site into the spotlight at breakneck speed. With the advent of social media, news spreads like wildfire, and something previously unknown can become an overnight global…
With a myriad of language service providers at your disposal, introducing your e-commerce to foreign markets has never been easier. Nevertheless, a simple translation may not quite be enough. We can’t overstate the importance of localization when it comes to…