VoC: Leveraging the Voice of Customer

“There is a paradox in hotel marketing, where hoteliers rely a lot on images to “let them speak for themselves”. In an industry where everything revolves around people, hotel marketing focuses on product pictures. People are longing for connection and even more important, they are longing to feel understood! For hotels, being …
Share on social media:

Latest articles

The Art of Storytelling

Now more than ever, brands are becoming increasingly aware of the need to create and sustain authentic connections with consumers. …

Communication Skills Every Entrepreneur Must Master

Being an entrepreneur means being able to communicate with your employees, your shareholders, your customers, the list goes on… Here are a few tips to communicate effectively Being an entrepreneur is more than just coming up with a great idea. It’s more than simply putting that idea to practice, too. …
Share on social media: