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Marketing Localization for Beginners

Elad Plotnik | 2 months ago

In 1987 Colonel Sanders and his secret blend of eleven herbs and spices are on an international mission to conquer China. Wildly successful in other global markets, all they need to do is translate and localize their marketing materials into Mandarin. The Colonels’ famous rallying cry, ‘It’s Finger-Lickin’ Good!’ should …

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