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How to Build a Multilingual Website: 4 Steps to Making Global Sales

Blog Marketing Technology

  There are times when English just won’t cut it. 4 out of 5 times, actually, according to Babbel. Just as you can’t expect the locals of Skopelos, Madeira or Aberdeen to converse with you in fluent English, you also can’t expect overseas customers to navigate to and around your…

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multilingual website

How to Build a Multilingual Website: 4 Steps to Making Global Sales

  There are times when English just won’t cut it. 4 out of 5 times, actually, according to Babbel. Just as you can’t expect the locals of Skopelos, Madeira or Aberdeen to converse with you in fluent English, you also…

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Customer Spotlight: e-Learning For Kids

With school closures across the globe due to the coronavirus pandemic, education has been massively disrupted for millions of young people over the past year. However, many school-aged children were missing out long before we had even heard of Covid-19.…

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customer support

How To Provide Multilingual Customer Support (in 2021)

It’s all very well investing in top-tier marketing campaigns to attract new customers; but what about the ones you’ve already got?    Aside from the fact that customer acquisition is getting increasingly expensive, your existing customers are more likely to…

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multilingual customer support

Multilingual Customer Support: 5 Tips to Speak your Customers’ Language

  There exists in the world of global customer support just two deadly sins: conjecture and sloth.   Too many companies are all-too-proficient in the art of making incorrect assumptions about what kind of support their customers want, where they…

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Why Invest in Multilingual Customer Experience (MCX)?

  If you’ve been keeping up with any of our recent blogs, you’ll know that invest in Multilingual Customer Experience (MCX) is rapidly becoming the top priority for brands.    Operating in international markets, however, means adding another dimension to…

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AI in customer service

AI in Customer Service – The Hidden World Beyond Chatbots

  Think about the last interaction you had with a company. Was it with a live agent? Was it a chatbot? Perhaps it was a human-AI hybrid that you weren’t even aware of.   Artificial Intelligence is becoming more skilled…

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ERC

Customer Spotlight: European Resuscitation Council (ERC)

Witnessing a cardiac arrest: a distressing and pressurised situation in which the average person would probably rather not find themselves.   In such moments, having the knowledge, skills, and confidence to administer CPR or correctly use a defibrillator can mean…

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VoC

VoC: Leveraging the Voice of Customer

"There is a paradox in hotel marketing, where hoteliers rely a lot on images to "let them speak for themselves". In an industry where everything revolves around people, hotel marketing focuses on product pictures. People are longing for connection and even more…

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supply chain transparency

Customer Spotlight: COSA – Supply Chain Transparency

  Of the many flaws inherent in modern agriculture, there’s reason to consider this as the most devastating: 2/3rds of the world’s poorest people are farmers in developing countries. These farmers, most of whom earn their living from a plot…

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