Marketing Localization for Beginners

In 1987 Colonel Sanders and his secret blend of eleven herbs and spices are on an international mission to conquer China. Wildly successful in other global markets, all they need to do is translate and localize their marketing materials into Mandarin. The Colonels’ famous rallying cry, ‘It’s Finger-Lickin’ Good!’ should …
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Communication Skills Every Entrepreneur Must Master

Being an entrepreneur means being able to communicate with your employees, your shareholders, your customers, the list goes on… Here are a few tips to communicate effectively Being an entrepreneur is more than just coming up with a great idea. It’s more than simply putting that idea to practice, too. …
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