Witnessing a cardiac arrest: a distressing and pressurised situation in which the average person would probably rather not find themselves. In such moments, having the knowledge, skills, and confidence to administer CPR or correctly use a defibrillator can mean saving a life. The practicalities of this essential skill might…
Witnessing a cardiac arrest: a distressing and pressurised situation in which the average person would probably rather not find themselves. In such moments, having the knowledge, skills, and confidence to administer CPR or correctly use a defibrillator can mean…
"There is a paradox in hotel marketing, where hoteliers rely a lot on images to "let them speak for themselves". In an industry where everything revolves around people, hotel marketing focuses on product pictures. People are longing for connection and even more…
Of the many flaws inherent in modern agriculture, there’s reason to consider this as the most devastating: 2/3rds of the world’s poorest people are farmers in developing countries. These farmers, most of whom earn their living from a plot…
Voice of Customer (VoC): a term anyone who’s undertaken market research will be familiar with. The process – sending out surveys, gathering the received data and prioritising its conclusions – might seem like a pretty abstract one. It certainly…
“You are either ok or you are not ok. Whether it is a positive or negative emotion, it's either active or passive. If it's passive, that means I might not like you much, but I don't care enough to change…
Now more than ever, brands are becoming increasingly aware of the need to create and sustain authentic connections with consumers. While facts, data and stats can demonstrate your credibility in a given market, this is only half the battle. Developing…
If you’ve decided to go global with your business, you’ll already know that good localization is the key to success in any international market. This involves much more than just making sure your translations are up to scratch. The most…
Think you’ve got your translation workflow sorted? If you haven’t created a localization style guide yet, think again! Simply put, this is a unique set of guidelines for translators to follow when working with any of your content. While coming…
It is a truth universally acknowledged, that bad translation can cause big problems in business. We’ve all heard about companies learning this the hard way with infamous translation fails. So how do you avoid these pitfalls? The answer is good…
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