With school closures across the globe due to the coronavirus pandemic, education has been massively disrupted for millions of young people over the past year. However, many school-aged children were missing out long before we had even heard of Covid-19. In 2017, UNICEF reported that around 123 million children were…
With school closures across the globe due to the coronavirus pandemic, education has been massively disrupted for millions of young people over the past year. However, many school-aged children were missing out long before we had even heard of Covid-19.…
It’s all very well investing in top-tier marketing campaigns to attract new customers; but what about the ones you’ve already got? Aside from the fact that customer acquisition is getting increasingly expensive, your existing customers are more likely to…
There exists in the world of global customer support just two deadly sins: conjecture and sloth. Too many companies are all-too-proficient in the art of making incorrect assumptions about what kind of support their customers want, where they…
If you’ve been keeping up with any of our recent blogs, you’ll know that invest in Multilingual Customer Experience (MCX) is rapidly becoming the top priority for brands. Operating in international markets, however, means adding another dimension to…
Think about the last interaction you had with a company. Was it with a live agent? Was it a chatbot? Perhaps it was a human-AI hybrid that you weren’t even aware of. Artificial Intelligence is becoming more skilled…
Witnessing a cardiac arrest: a distressing and pressurised situation in which the average person would probably rather not find themselves. In such moments, having the knowledge, skills, and confidence to administer CPR or correctly use a defibrillator can mean…
"There is a paradox in hotel marketing, where hoteliers rely a lot on images to "let them speak for themselves". In an industry where everything revolves around people, hotel marketing focuses on product pictures. People are longing for connection and even more…
Of the many flaws inherent in modern agriculture, there’s reason to consider this as the most devastating: 2/3rds of the world’s poorest people are farmers in developing countries. These farmers, most of whom earn their living from a plot…
Voice of Customer (VoC): a term anyone who’s undertaken market research will be familiar with. The process – sending out surveys, gathering the received data and prioritising its conclusions – might seem like a pretty abstract one. It certainly…
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