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Category: Marketing

multilingual website

How to Build a Multilingual Website: 4 Steps to Making Global Sales

  There are times when English just won’t cut it. 4 out of 5 times, actually, according to Babbel. Just as you can’t expect the locals of Skopelos, Madeira or Aberdeen to converse with you in fluent English, you also…

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multilingual customer support

Multilingual Customer Support: 5 Tips to Speak your Customers’ Language

  There exists in the world of global customer support just two deadly sins: conjecture and sloth.   Too many companies are all-too-proficient in the art of making incorrect assumptions about what kind of support their customers want, where they…

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Why Invest in Multilingual Customer Experience (MCX)?

  If you’ve been keeping up with any of our recent blogs, you’ll know that invest in Multilingual Customer Experience (MCX) is rapidly becoming the top priority for brands.    Operating in international markets, however, means adding another dimension to…

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VoC

VoC: Leveraging the Voice of Customer

"There is a paradox in hotel marketing, where hoteliers rely a lot on images to "let them speak for themselves". In an industry where everything revolves around people, hotel marketing focuses on product pictures. People are longing for connection and even more…

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voice of customer

Voice of Customer: Accountability in Value Chains

Voice of Customer (VoC): a term anyone who’s undertaken market research will be familiar with.    The process – sending out surveys, gathering the received data and prioritising its conclusions – might seem like a pretty abstract one. It certainly…

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customer experience

The Role of Emotion in Multilingual Customer Experience

“You are either ok or you are not ok. Whether it is a positive or negative emotion, it's either active or passive. If it's passive, that means I might not like you much, but I don't care enough to change…

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storytelling

The Art of Storytelling

Now more than ever, brands are becoming increasingly aware of the need to create and sustain authentic connections with consumers. While facts, data and stats can demonstrate your credibility in a given market, this is only half the battle. Developing…

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BNPL

Localizing Payment Methods – BNPL in the Global Market

If you’ve decided to go global with your business, you’ll already know that good localization is the key to success in any international market. This involves much more than just making sure your translations are up to scratch. The most…

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localization mistakes

How To Avoid Cultural Mistakes in Localization

It is a truth universally acknowledged, that bad translation can cause big problems in business. We’ve all heard about companies learning this the hard way with infamous translation fails. So how do you avoid these pitfalls? The answer is good…

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