A few weeks ago, we started discussing various terms related to the translation field. So far, we have covered three main terms; translation, localization, and globalization. One which we did not cover in detail is transcreation. Transcreation is a highly specific…
There are times when English just won’t cut it. 4 out of 5 times, actually, according to Babbel. Just as you can’t expect the locals of Skopelos, Madeira or Aberdeen to converse with you in fluent English, you also…
There exists in the world of global customer support just two deadly sins: conjecture and sloth. Too many companies are all-too-proficient in the art of making incorrect assumptions about what kind of support their customers want, where they…
If you’ve been keeping up with any of our recent blogs, you’ll know that invest in Multilingual Customer Experience (MCX) is rapidly becoming the top priority for brands. Operating in international markets, however, means adding another dimension to…
"There is a paradox in hotel marketing, where hoteliers rely a lot on images to "let them speak for themselves". In an industry where everything revolves around people, hotel marketing focuses on product pictures. People are longing for connection and even more…
Voice of Customer (VoC): a term anyone who’s undertaken market research will be familiar with. The process – sending out surveys, gathering the received data and prioritising its conclusions – might seem like a pretty abstract one. It certainly…
“You are either ok or you are not ok. Whether it is a positive or negative emotion, it's either active or passive. If it's passive, that means I might not like you much, but I don't care enough to change…
Now more than ever, brands are becoming increasingly aware of the need to create and sustain authentic connections with consumers. While facts, data and stats can demonstrate your credibility in a given market, this is only half the battle. Developing…
If you’ve decided to go global with your business, you’ll already know that good localization is the key to success in any international market. This involves much more than just making sure your translations are up to scratch. The most…