“You are either ok or you are not ok. Whether it is a positive or negative emotion, it's either active or passive. If it's passive, that means I might not like you much, but I don't care enough to change…
Now more than ever, brands are becoming increasingly aware of the need to create and sustain authentic connections with consumers. While facts, data and stats can demonstrate your credibility in a given market, this is only half the battle. Developing…
If you’ve decided to go global with your business, you’ll already know that good localization is the key to success in any international market. This involves much more than just making sure your translations are up to scratch. The most…
It is a truth universally acknowledged, that bad translation can cause big problems in business. We’ve all heard about companies learning this the hard way with infamous translation fails. So how do you avoid these pitfalls? The answer is good…
If you’re reading this, you probably already understand the importance of website localization and how it can boost your global presence. You might also have identified some key target markets; if you haven’t got that far yet, don’t worry!…
What is in-context website translation and what are its benefits? If you’ve found yourself asking these questions and ended up here, then you’re in the right place. Context is highly beneficial in most aspects of life, and the translation is…
Myths about website translation are a real hindrance and keep good businesses from approaching international markets well within their capacity. Cost and complexity are just two of the often-cited reasons that companies choose not to actively pursue translation and…
If you’ve read our breakdown of Website Localization and Going Global, you’ll already know how it can help your business. However, if you are still not convinced, take a look at this graphic from Day Translations for starters: Just…
In 1987 Colonel Sanders and his secret blend of eleven herbs and spices are on an international mission to conquer China. Wildly successful in other global markets, all they need to do is translate and localize their marketing…