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Category: Marketing

localization mistakes

How To Avoid Cultural Mistakes in Localization

It is a truth universally acknowledged, that bad translation can cause big problems in business. We’ve all heard about companies learning this the hard way with infamous translation fails. So how do you avoid these pitfalls? The answer is good…

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reduce website translation costs

10 Ways to Reduce Website Translation Costs

  If you’re reading this, you probably already understand the importance of website localization and how it can boost your global presence. You might also have identified some key target markets; if you haven’t got that far yet, don’t worry!…

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machine translation NMT

How to Get Started With In-Context Website Translation?

What is in-context website translation and what are its benefits? If you’ve found yourself asking these questions and ended up here, then you’re in the right place. Context is highly beneficial in most aspects of life, and the translation is…

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myths about website translation

5 Myths About Website Translation

  Myths about website translation are a real hindrance and keep good businesses from approaching international markets well within their capacity. Cost and complexity are just two of the often-cited reasons that companies choose not to actively pursue translation and…

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How To Increase Traffic With Website Translation?

  If you’ve read our breakdown of Website Localization and Going Global, you’ll already know how it can help your business. However, if you are still not convinced, take a look at this graphic from Day Translations for starters: Just…

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marketing localization

Marketing Localization for Beginners

    In 1987 Colonel Sanders and his secret blend of eleven herbs and spices are on an international mission to conquer China. Wildly successful in other global markets, all they need to do is translate and localize their marketing…

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French Market

4 things to consider before entering the French Market

    Last week, we took a look at the EU powerhouse of Germany and 4 considerations before entering the market there. This week, we’ve decided to apply the same considerations to the new EU second in command to Germany…

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global marketing

Local vs. Global Marketing

You’ve been successful in your domestic market, and you want to take that success further afield. How do you go about positioning yourself in the global market? What are the differences between global and local marketing? No need to worry,…

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german market

4 things to consider before entering the German Market

    Back in December, German waltzed into 5th in our review of the top 10 languages to translate and localize. After the UK unceremoniously crashed out of the EU, Germany became the largest e-commerce market in Europe. With the…

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