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Author: Lawrence Haywood

multilingual website

How to Build a Multilingual Website: 4 Steps to Making Global Sales

  There are times when English just won’t cut it. 4 out of 5 times, actually, according to Babbel. Just as you can’t expect the locals of Skopelos, Madeira or Aberdeen to converse with you in fluent English, you also…

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multilingual customer support

Multilingual Customer Support: 5 Tips to Speak your Customers’ Language

  There exists in the world of global customer support just two deadly sins: conjecture and sloth.   Too many companies are all-too-proficient in the art of making incorrect assumptions about what kind of support their customers want, where they…

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AI in customer service

AI in Customer Service – The Hidden World Beyond Chatbots

  Think about the last interaction you had with a company. Was it with a live agent? Was it a chatbot? Perhaps it was a human-AI hybrid that you weren’t even aware of.   Artificial Intelligence is becoming more skilled…

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supply chain transparency

Customer Spotlight: COSA – Supply Chain Transparency

  Of the many flaws inherent in modern agriculture, there’s reason to consider this as the most devastating: 2/3rds of the world’s poorest people are farmers in developing countries. These farmers, most of whom earn their living from a plot…

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