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Author: Kayleigh Kennedy

Customer Spotlight: e-Learning For Kids

With school closures across the globe due to the coronavirus pandemic, education has been massively disrupted for millions of young people over the past year. However, many school-aged children were missing out long before we had even heard of Covid-19.…

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customer support

How To Provide Multilingual Customer Support (in 2021)

It’s all very well investing in top-tier marketing campaigns to attract new customers; but what about the ones you’ve already got?    Aside from the fact that customer acquisition is getting increasingly expensive, your existing customers are more likely to…

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Why Invest in Multilingual Customer Experience (MCX)?

  If you’ve been keeping up with any of our recent blogs, you’ll know that invest in Multilingual Customer Experience (MCX) is rapidly becoming the top priority for brands.    Operating in international markets, however, means adding another dimension to…

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VoC

VoC: Leveraging the Voice of Customer

"There is a paradox in hotel marketing, where hoteliers rely a lot on images to "let them speak for themselves". In an industry where everything revolves around people, hotel marketing focuses on product pictures. People are longing for connection and even more…

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customer experience

The Role of Emotion in Multilingual Customer Experience

“You are either ok or you are not ok. Whether it is a positive or negative emotion, it's either active or passive. If it's passive, that means I might not like you much, but I don't care enough to change…

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storytelling

The Art of Storytelling

Now more than ever, brands are becoming increasingly aware of the need to create and sustain authentic connections with consumers. While facts, data and stats can demonstrate your credibility in a given market, this is only half the battle. Developing…

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BNPL

Localizing Payment Methods – BNPL in the Global Market

If you’ve decided to go global with your business, you’ll already know that good localization is the key to success in any international market. This involves much more than just making sure your translations are up to scratch. The most…

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translation workflow

How to Optimize Translation Workflow

Here at TextUnited, we understand that translation projects can become complex, costly and time-consuming. As well as this, cluttered and unclear procedures can cause huge amounts of undue stress! With that in mind, we’re taking it back to basics with…

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