What is in-context website translation and its benefits?
If you’ve found yourself asking these questions and ended up here, then you’re in the right place.
Context is highly beneficial in most aspects of life, and the translation is no different. When it comes to website translation, you entrust your source content to translators with no connection to your brand. Here, providing context becomes crucial, especially for a company hoping to break into an international market for the first time.
Let’s begin by defining the problems you can encounter with non-contextual translation. This will help to showcase the benefits when it comes to utilizing in-context translation.
The Challenges of Non-Contextual Translation
The biggest issue with translation is that it often occurs in seclusion from the webpage it will eventually inhabit. Whether in a spreadsheet, a cloud-based repository, or a Translation Management System lacking the CAT Tools that offer in-context solutions.
With no insight into the format and how your translation will engage with other website elements, you’re flying blind. Content that has been: extracted, translated, and then returned in situ can become disconnected from details related to it. Product descriptions, infographics, even just the consistency of the uniform design elements you’ve spent time curating can be detrimentally affected.
When stepping into a new market, can you afford to run the risk of losing brand voice and continuity? Even worse, term-specific accuracy could suffer, and all of a sudden, you have undermined your product.
Will In-Context Translation Solve the Problems?
From the above, you can see the risk of translating content in a sterile environment entirely removed from its source. So what’s the alternative? Well, that’s where in-context translation comes in. The best way to achieve this is with what we call an Overlay Editor.
As the name suggests, this powerful tool allows for your content to be translated in situ. Right on top of your existing source material and original language, taking into account all other page elements.
This way of translating has substantial benefits:
- Enables you to see the whole process of website translation in-context, happening within the borders of your browser window.
- Will automatically add the new edition of the content to the translated version of your website.
- Allows you to edit and change the translation of every component.
Putting it to the test?
The best way to experience the benefits of in-context translation is first hand. At Text United, we believe seeing is believing, so we developed a Google Chrome Extension for this exact eventuality. Just to give you the chance to sample a lite version of one of our features, the Overlay Editor. Our Website Translation Chrome Extension is easy to install and even simpler to use. We’ll walk you through it below!
The first thing to do is visit the Google Chrome Store to download the free extension. Once it’s installed, navigate to the webpage that you want to try translating (we’ve used one of our affiliates).
As you most likely don’t have a Text United account, you can click ‘Use a demo account’ to start.
After launching the extension on your chosen website and selecting the target language, it automatically machine-translates. In just a few moments, you’ll be able to see what your website would look like in the chosen target language.
Moreover, you can edit the translations directly and correct any errors (MT is great but not perfect!). From here, you can also alter the font size, style, and line-height of the translated text. Using the Chrome Extension is an easy and cost-free way to see how our Overlay Editor works.
Start using an in-context website translation tool
By this point, you’ll hopefully have tested out the limited functionality of our free Chrome Extension and thought: “I want more!”.
How to use the full version of the translation tool?
You can access the full version of our translation tool by clicking on Continue translating in Chrome extension. Doing this will automatically sign you up for a Text United account. Giving you access to all the features of our Overlay Editor and more.
With the full Overlay Editor at your disposal, you’ll have access to a variety of other powerful tools and features:
- Browse and edit and translate the source version of your entire website
- Access to project settings
- Adding team members for streamlined collaboration
- Publishing your translated website with a few clicks
- Synchronizing your website to translate new content
- Creating other translation projects
- Access to Translation Memory and Terminology Management
Don’t worry if it sounds daunting. We spent years making sure our UI is as clean and intuitive as possible. Nevertheless, when you sign up, you’ll be directed to a short tutorial to help you make the most of the functions. Even publishing your newly translated website is as simple as clicking a button. We’ll automatically add a language selector on your website to let your customers know which languages they can choose from. We’ve even made the language selector customizable, so you can best fit the theme and design of your site.
If after all of that, you still need convincing, watch the short video below to see it in action.