Much of the time people are confused by these two overlapping terms. While it is doubtful that translation and localization ever had completely separate meanings, today they mostly describe one and the same thing – a good translation into a foreign language. Today, we will talk about why localization is…
Much of the time people are confused by these two overlapping terms. While it is doubtful that translation and localization ever had completely separate meanings, today they mostly describe one and the same thing – a good translation into a…
There are two universal truths in this world: Revenge is a dish best served cold and localization is a process best planned from the very start. Leaving jokes aside, it really is important to research and plan for content localization in…
The internet, once completely dominated by the English language, is nowadays a multilingual platform. More and more users search and purchase products and services in their native language. You can have the exact same product in Uruguay and Australia presented to…
Machine translation translates source content from one language into one or more other languages. The best example of such a tool is the one that we probably all tried at least once, with varying results - Google Translate. After all…
Global business can be hard to manage. Remember when Coca-Cola translated its brand name to “Bite the Wax Tadpole” in an attempt to name their product in Chinese to something that sounds like 'Coca-Cola'? Yeah, we read about it too,…
If you are reading this, chances are that you plan to go global with your business and you want to avoid the most common mistakes when doing so. Another option is that you have already gone global and it seems like…
Before making any decision to proceed with your website localization and to prepare for a project, you need to take multiple factors into consideration, including the potential target markets and existing competition in those locales. It’s important to equip yourself…
The previous post in this series is here. The first post in this series is here. Welcome to the series in which we explain the foundations of neural network technologies to dive into their use of natural language processing and neural machine translation. Global…
Around 90% of European users claimed that they would always opt for a product in their native language, and almost 73% confirmed that they are more likely to make a purchase when the service is offered in their mother tongue. If you're reading…
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