Why Website Localization Is The Key To Going Global


Nowadays, anyone who wants to buy a product has the opportunity to surf the internet and find it at its most convenient price, because the internet is a global marketplace with roughly half of the world’s population (more than 3 billion people) using it. This means that people can always choose the solution that best suits them.

Sustainable businesses are based on profit and revenue. If your company’s growth rate is becoming stagnant in your local market, targeting foreign markets where your product or service is a good fit can help you continue to grow your the business.

And the first step towards growth in other countries should always be to localize your website. If you want to know why website localization should always be the first step in going global, just keep on reading!

Website Localization helps you reach out to more customers

You need to remember that your company’s website is the representation of the company itself. It is the most important marketing asset and the go-to resource for users and potential customers who want information about your products and company.

Think about your website as an interactive business card providing instant access to your company’s assets. Localizing your website is the first step in reaching out to new people and getting more visits. This will very likely result in new customers.

Website Localization lets you stay ahead of the competition

Localization for another target market can be tricky for many reasons. However, you need to keep in mind that if you don’t do it, your competitors almost certainly will. If they do so before you, you are essentially losing your grip on the market, at least for a certain period of time.

To stay ahead of the competition, you need to put yourself in the shoes of your customer. What do you do when you search for a specific product or service? Chances are that you probably search for it online. Online users always try to understand what the best choice is – putting your business out there with the keywords in their native language will put you ahead of the competitors.

Website Localization helps you build brand loyalty

As mentioned before, people nowadays have the possibility to choose whatever fits them best. But the biggest surprise may come from the fact that the majority of buyers claim that browsing the internet in their own language is more important than the lower price of a product or a service.

Here we stand unsurprised – the biggest value is, in fact, brand loyalty. When gladly return to your website, buy certain products from it and maybe even recommend you to their friends as well, it means that you’ve really made it.


Written By:

Gosia loves copywriting and product translation. Additionally, she's a content marketing and lolcats junkie.

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