We always stress how important it is for businesses to localize their content into other languages. In the past couple of weeks, we have discussed which languages you should localize your website into, and what all the different approaches to localization actually mean in practical terms. This must mean that localization is truly a game changer: but why is that?

To find out how localization benefits your business, keep on reading.

 #1. Localization brings your business more traffic

It’s not really a surprise, but it turns out that if you localize your content (the most important part of this being your website), you are likely to reach more people. If you reach more people, you get more visits and more conversions, which, in turn, makes your marketing and sales departments very happy.

Numerous reports show that people across the globe prefer websites which serve content in their native language. Give them what they want, and reap the rewards.

 #2. Localization increases your sales

Not only do visits to your website mean more conversions, but they will also very likely increase your profit. Even if you keep the same success rate as with your current website, selling to 5 out of every 10 people is not nearly as successful as selling to 50 out of every 100 people. Regardless of whether you are a B2B or a B2C company, the benefits will simply keep coming.

 #3. Localization enables you to be ahead of the competition

Localization for another target market can be tricky for many reasons; however, if you don’t do it, your competitor most probably will. If they do so before you, you are practically losing the market, at least for a certain period of time.

When it comes to digital assets, the fact that you now have to catch up with something that already exists upon a market is definitely not good news.

 #4. Localization can help you build brand loyalty

Besides increasing the number of people buying a certain product, people gladly come back to pages localized for their markets. As a result, you will not only sell one product to such clients, but you will create a loyal customer who can recommend you to their friends. This is the biggest additional value!


If you want to tap into this source of new profit, go and read our entries on how to localize websites into different languages, which languages you should consider for localization, and how the background you use on your website can make or break it, depending on the target market.

When you are just starting out with localization, many things may seem confusing. Luckily, we cover all the issues you could face and provide you with the right tools for handling the localization with minimum effort. Try it here, and see what you have been missing out on!