A few weeks ago, we started discussing various terms related to the translation field. So far, we have covered three main terms; translation, localization, and globalization. One which we did not cover in detail is transcreation. Transcreation is a highly specific…
Characteristics of Translation, Localization, Transcreation Whether a brand is already established at an international level or is new to the push for globalization, in the bid to drive user engagement exorbitant sums of money are spent in the name…