Search here...

Tag: digital marketing

customer experience

The Role of Emotion in Multilingual Customer Experience

“You are either ok or you are not ok. Whether it is a positive or negative emotion, it's either active or passive. If it's passive, that means I might not like you much, but I don't care enough to change…

Read More
storytelling

The Art of Storytelling

Now more than ever, brands are becoming increasingly aware of the need to create and sustain authentic connections with consumers. While facts, data and stats can demonstrate your credibility in a given market, this is only half the battle. Developing…

Read More
BNPL

Localizing Payment Methods – BNPL in the Global Market

If you’ve decided to go global with your business, you’ll already know that good localization is the key to success in any international market. This involves much more than just making sure your translations are up to scratch. The most…

Read More
localization style guide

What is a Localization Style Guide?

Think you’ve got your translation workflow sorted? If you haven’t created a localization style guide yet, think again! Simply put, this is a unique set of guidelines for translators to follow when working with any of your content. While coming…

Read More

2024 TextUnited GmbH /All Rights Reserved