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Category: LinkedInsight

VoC

VoC: Leveraging the Voice of Customer

"There is a paradox in hotel marketing, where hoteliers rely a lot on images to "let them speak for themselves". In an industry where everything revolves around people, hotel marketing focuses on product pictures. People are longing for connection and even more…

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customer experience

The Role of Emotion in Multilingual Customer Experience

“You are either ok or you are not ok. Whether it is a positive or negative emotion, it's either active or passive. If it's passive, that means I might not like you much, but I don't care enough to change…

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