It’s all very well investing in top-tier marketing campaigns to attract new customers; but what about the ones you’ve already got? Aside from the fact that customer acquisition is getting increasingly expensive, your existing customers are more likely to…
If you’ve been keeping up with any of our recent blogs, you’ll know that invest in Multilingual Customer Experience (MCX) is rapidly becoming the top priority for brands. Operating in international markets, however, means adding another dimension to…