Of the many flaws inherent in modern agriculture, there’s reason to consider this as the most devastating: 2/3rds of the world’s poorest people are farmers in developing countries. These farmers, most of whom earn their living from a plot…
Voice of Customer (VoC): a term anyone who’s undertaken market research will be familiar with. The process – sending out surveys, gathering the received data and prioritising its conclusions – might seem like a pretty abstract one. It certainly…