Last year ended with the prospect of Google’s introduction of raft SEO changes. Knowing what lies ahead is crucial if you’re in a cutthroat online business heavily reliant on SEO success. To help you out this regard, we prepared a blog post about SEO evolution, presenting a compilation of 5 trends that Google will roll out this year.
#1. Mobile to take first priority in Google indexing
If you haven’t received an email to this effect then you need to know that Google is shifting its ranking algorithm to primarily focus on mobile-friendliness as the primary indexing criteria. Desktop aspects will still be factored in, however, mobile will take the first precedence above all else with desktop accessibility pushed down the pecking order.
It is therefore non-negotiable that your site ought to toe the handheld-interface line lest your website is thrust into the abyss of obscurity. You can do this by enlisting the services of useful software such as WebSite Auditor, which lets you know where you’re missing the mark and what to do to remedy this.
#2. Changes in page speed considerations
In a bid to bolster the user experience of handheld devices, Google and its internet experts will consequently be moving away from judging page speed based solely on desktop loading time to doing so on the basis of mobile loading time as well. Technical criteria such as the optimization metric have long served as the measuring yard, but now speed for both mobile and desktop are being taken into consideration.
While this won’t see you lose any SEO ranking ground, your website could be branded as ‘slow’, which is sure to reduce your traffic numbers. However, the good news is that Google is willing to lend you a hand in improving optimization, so you don’t have to look any further than their recommendations list for help.
#3. Brand mentions will play a vital role, too
Expert voices from within Google’s team itself have hinted that the company is bound to revamp its algorithm so as to integrate unlinked brand mentions into the ranking parameters. Therefore, search engines will be sniffing out brand names to gauge your grasp of a particular niche and will also go by context and sentimental aspects (e.g. resolved complaints, advertising, reputation, and trust) to determine where you’ll be placed on the SEO ladder.
Tactica, a New Jersey SEO company suggests ‘a good name and track record will, as a result, earn you a higher ranking while a bad reputation will attract the opposite. To ensure that the latter is not the case, implore the use of linkless banks, throw your brand name into online conversations naturally and prioritize bolstering your rapport with clients’.
#4. GDPR is looming
Personal data malpractice has rocked the online sphere in the last couple of years with large companies exploiting loopholes on various platforms for their own gain, leading to the General Data Protection Regulation policy. This policy passes down the ownership of data resulting from online interactions among users exclusively to users themselves, who can consequently bring to task corporations with regards to how any collected data is used.
The EU-approved guideline will then trigger punishments if the company in question doesn’t comply with user demands, and it will generally cover organizations operating within the European Union, as well as international entities as well. Other expected changes also include delete-on-demand provisions and a shortened expiring period for affinity and demographic data spanning 26 months after the data’s collection.
#5. Amazon search will also be a strong ranking factor
Amazon is undoubtedly the king of the e-commerce arena, and its search is, therefore, becoming more popular as close to 60% of consumers go straight to the website to look up what they aim to buy, bypassing Google search in the process. If your website relies on selling electronics, music, books, etc. then one of your SEO pillars will need to be fashioning your website for optimal Amazon performance. Luckily, Amazon can help you out with this, as the company employs a host of features, such as Rank Tracker that will show you where and when to make changes for the better.
Google pulls no punches when seeking to provide the ultimate experience to its users, and if you aim to stay above the suffocating waters of change, getting a good SEO expert goes a long way. According to Outsource2EU, Europe has proven to be the go-to continent for top-notch services in recent years, with big names looking to this side of the world for the best in the business. You should, therefore, outsource to Europe if first-rate SEO is what you’re looking for, as you’ll want for nothing less than perfection. As multilingual SEO is a must when it comes to conquering the Old Continent, feel free to contact Text United for advice on how to effectively translate your website or e-commerce.
Rilind Elezaj is an experienced digital marketing specialist at Day Translations with a demonstrated history of working in the marketing and advertising industry. Rilind possesses a strong entrepreneurial mindset and has devoted his career to enhancing the sphere of digital marketing. In his methodological approach, Rilind integrates web development and other digital marketing solutions to create hybrid strategies that bring the best results.