You’ve been successful in your domestic market, and you want to take that success further afield. How do you go about positioning yourself in the global market? What are the differences between global and local marketing? No need to worry, we are here to answer your questions! What is global…
You’ve been successful in your domestic market, and you want to take that success further afield. How do you go about positioning yourself in the global market? What are the differences between global and local marketing? No need to worry,…
According to Ethnologue, Spanish is currently the 4th largest or most spoken language in the world. It’s hardly surprising, then, that we included it in our Top 10 Languages for Localization back in 2020. With Spanish being so widely spoken…
Best Practices: Translating English to Spanish Before getting into the topic of English to Spanish translation, did you know that online customers are more comfortable purchasing in their native language? With 40% unwilling to purchase in a different language.…
When talking about the importance of localization, we often overlook the integral people who make it possible. An In-Country Reviewer, or ICR, offers an elegant solution when it comes to translation and localization. Generally speaking, an ICR will be a…
Miscommunication within and between businesses has costs, both obvious and hidden. Be it time wasted, opportunities missed, potential unrealized, or sales unmade. A report from Marlin Communications found that the annual monetary impact of miscommunication alone in large US enterprises…
Free Machine Translation Engines: Top of the Class AI and machine learning have advanced dramatically in the last ten years. We are witnessing them permeate all sectors and industries, including translation. Machine translation engines are not necessarily new. But…
Designed by Macrovector / Freepik In late 2019, when we were writing the article for the top localization trends for 2020, we did not anticipate an unusual year. Come to think of it, none of us could have predicted just…
The current pandemic has forced us all into what has been described consistently as a ‘new normal’. While we await vaccinations with bated breath, the disparity between how different industries have been affected is gargantuan. The hospitality industry has been…
Translation project management can be time-consuming and overwhelming... you've probably heard that more than is necessary. The truth is, with the right tools everything can be handled in an easier way. We agree, however, that for a successful localization project,…
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