What Is Localization Testing?

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Let’s say that you managed to localize your app successfully (or at least you think so…). What’s next? You probably think it’s the time to put your product out there and enjoy the exposure to new markets. However, don’t you want to make sure that your product is behaving according to the local culture? We think that you should! Especially if you’re going big. That’s why today’s blog is about localization testing.

What is localization testing?

Localization testing enables you to verify if your localized app is ready to go by being appropriate linguistically and culturally in a particular locale. The process very often requires your software’s customization as per the targeted audience (language and country) as well as UI and translation context changes.

Let’s say that your app is designed to end up in China. Of course, the language should be Chinese, the virtual Chinese keyboard should be there, the currency should be Chinese Yen and probably, the colors should be a tiny bit brighter.

If you target the U.S with this app, the time should be changed to U.S Standard Time, the currency should be definitely U.S dollars and American English should be the default language.

The process of localization testing

Making your app fully and correctly internationalized takes a little bit of effort. The best way to deal with the process of testing is to simulate the experience that the user would have for all languages and locales, remembering that each language version might have different features.

To do that, you have to conduct physical testing of all language versions, which usually means for the testers to check the most important aspects of your app:

  • Regional: date and time, as well as phone numbers, are formatted correctly for the target region, currency conversions and formats are compliant with the locale, product licenses are compliant with the country regulations
  • Visual: Colors are well-matched for the target market, localized images are appropriate for the target market and of good quality, line breaks and spacing are correct,
  • Linguistic: the content is translated correctly and in-context, the text is consistent when it comes to terminology across the UI

Think and plan beforehand

If you plan an extensive expansion to a global market, localization testing is a must. The best thing to do is to plan for localization in advance. Like this, the testing takes less time, it’s more effective and if done right, it can be just a pleasant formality before your global conquest.

Let’s talk about localizing your app for a new market

We will gladly have a chat about how to prepare for app localization, give you advice based on our work experience, and help you to localize your app. Feel free to reach out!

Gosia
Written By:

Gosia loves copywriting and product translation. Additionally, she's a content marketing and lolcats junkie.

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