How Can Localization Help Startups Grow?

It’s the daily struggle of any startup to make the most of every dollar spent, to cut corners where possible, and to save every penny. The goal is to achieve as much with as little as possible. 

There are many ways to achieve that growth, but one of the most straightforward ones is increasing the number of people who know about the company, brand, and product. There is usually a very clear limit, a glass ceiling they cannot break through – the language barrier.

Can localization help startups grow?

If you create content in one language only, even if it is English, you are very likely to miss out on some major opportunities in the global market.

While saving is necessary, you need to know when to invest to increase your profits. How can you reach the global audience on a small budget, and what benefits can you expect? How can localization help startups grow? We found at least three ways!

People will understand your mission

While English is surely a lingua franca of the internet, the majority of users who don’t speak English as their native language prefer content in their native language.

They will look for product reviews in their native language, look for competitors in their native language, and expect your product to be localized into their native language. It’s simply easier for them to use a product they fully understand!

Check the locations of the visitors to your website. Some of them will be from the US or the UK, but you will also find visitors from France, Germany, and Sweden. Try to cater to these users as well and you will get more leads you can actually convert.

Global marketing expansion

You probably already have a lot of marketing content for localization. Your cornerstone articles can be simply localized into as many languages as you want. In this way, you don’t have to increase your marketing budget.

If you are one of the first to localize such product or service into the given language, this will give you a huge boost, as your customers will not decide between dozens of product, but only a handful.

Low investment

A lot of people think that localizing your content will cost you an arm and a leg and that you will be penniless by the end of next month. While it’s true that localization can cost a lot, you don’t have to go all-in to get new leads.

You can start with localizing your homepage, your product page, your About Us page and a few cornerstone articles mentioned above. This will give visitors enough information to start seeing your product in a different light.

The process can take place in several steps, and gradually increase your presence in the markets you selected. It will take some time, but you will end up with a great source of leads and revenue, which will enable you to expand even further.

 

If you want further advice on how localization can help your startup grow, feel free to reach out to us. With 10 years of experience behind our belt, we will help you find the best approach and set you on your path to success!

Gosia
Written By:

Gosia loves copywriting and product translation. Additionally, she's a content marketing and lolcats junkie.

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