Going Global: 5 Essentials For Your Business


Your product or service is getting the recognition it deserves, you start to get more and more inquiries about availability on other continents, your Analytics reports show a staggering number of users from various, non-English speaking countries. That’s it, this is the moment – the moment in which you decide to go global with your business.

However, going global may resemble packing for a really long trip. At first, you’re just sitting in your room with an open suitcase and have no idea what to put in it. If it’s a long trip, then you should take something for every type of weather, right?

Then you call your friends, search for 50+ packing tutorials and realize that what you really need is a small suitcase with essentials, but essentials so flexible that they can accommodate your needs in every situation or change of plans.

It’s exactly the same with going global. That’s why in today’s blog we will talk about 5 essentials for when you decide to go global with your business!

#1. List of target markets

How do you decide on your target markets? We can as well ask – how do you decide on where to go for your first, long journey? Imagine that you live in Europe and you have a good friend in South America that has already invited you to visit many times.

You’ve also heard that the country he lives in is great for the food you like and the activities that you love to partake in. Wouldn’t this be the place where you would head for your first, global trip? It’s the same with target markets – choose those that have already something to do with your business!

Check your website’s Analytics reports – if you notice that there a recurring number of users coming from Japan, Russia, and Spain, you have a clear hint over there. Check your internal inquiries, check the number of users of your app in each country. Now you can decide on potential target markets and prioritize them.

#2. Road map

Now, when you have chosen your target markets, make a plan for each location you are targeting. This plan should include internationalization, translation, and localization of your website or software. Don’t forget about marketing!

Localize your business for each territory and keep in mind that different countries may have different language variation of the same language. The more personalized your product is for a specific region, the more potential clients you may reach. A road map like this can be easily compared to a bullet journal with must-do activities during your trip.

How do you start such a project? This leads us to the next part.

#3. TMS

A robust Translation Management System will include all the necessary tools to create and manage your localization projects efficiently. It will allow you to organize your materials and speed up the translation process as well!

With Text United you have professional translators at your disposal anytime you want to create a new project for another target market from your list. You can choose between in-house and outsourced translation services.

For in-house translation projects, your team members are able to collaborate and communicate within the platform which makes workflow more streamlined and efficient. Read more about in-house and outsourced translation projects here.

#4. Translation Memory

A Translation Memory is a database that continually captures translations as translators are working on your projects. It is created and maintained automatically by Text United.

Whether you are translating yourself or ordering a translation from Text United professional translators, translated segments will be saved in your private translation memory. Over time, Translation Memory will increase the speed of your translation projects and decrease the cost if you are paying for professional translation.

#5. Terminology/ Company glossary

A simple Terminology (or glossary) consists of words, phrases and technical terms used to create sentences in a translation solution.

Using Terminology in translation projects will help maintain a high level of quality due to the consistency vocabulary. Both your Terminology and Translation Memory can be imported to Text United.

Are you ready to go global with your business?

Remember that what looks like an impossible task only seems impossible. If you have any questions about the essential tools that we mentioned or any processes that you don’t know how to approach, feel free to reach out to us! We’ll gladly help your business in making the first steps in the global marketplace!

Written By:

Gosia loves copywriting and product translation. Additionally, she's a content marketing and lolcats junkie.

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