When your company expands to international markets, your global marketing strategy evolves as well. This requires a natural step of adapting to that change in order to have a personalized relationship with your new audience. After collecting data, analyzing it, and setting up a strategy there’s one more thing that deserves your undivided attention – the way you choose your global marketing tools. In this blog, we will discuss three features that your global marketing tools should have.
#1. External consistency
Try to use the same tools in order to avoid inconsistencies caused by creating different images in your marketing channels. If you use one tool for emails, with a specific template and visuals and for text messages, stick to it.
If you use various tools with templates that are completely different from one another, you are already going down the road of inconsistency. It’s very difficult to keep track of the growing list of tools, so try to reduce the number by prioritizing them. Like this, you can focus on what you do on each channel.
#2. Internal consistency
Internal inconsistencies are caused by many people or departments working on similar tasks. If one person or team is in charge of emails, and another of text messages, they need to communicate efficiently, even if they both use the same tool.
Whether you will introduce another set of global marketing tools to make this collaboration possible or set old-school, weekly meetings, it’s up to you. The most important thing is to implement it and keep on improving it further.
Given the amount of data shared by your audience, you should be able to personalize the messages you send out. If not, you are not collecting and using the data properly. That’s the first thing.
Secondly, if you do have a quality dataset, you need to be able to achieve this personalization in an automated way. Use tools which can help you create personalized messages based on the specific set of features of your potential customers (like behavior and location).
For example, if you go for video, choose the tool that gives you the possibility to personalize the message. One of the best examples is Lumen5, an online video maker that turns text into stunning social media videos in minutes. It does this automatically by analyzing the text through AI and putting the best music, video, and images together, but you can also change the outcome and customize the video accordingly.
Choose the best global marketing tools for your business
If you already have your IT environment ready, you’ve chosen the best global marketing tools and you still need assistance in expanding to other markets, feel free reach out to us! We will gladly provide you with guidelines and support.