The act of electronically purchasing and selling products or services online, also known as e-commerce, has become almost a $345 billion market. As a popular way to shop and an easy way to spend money, the e-commerce industry continues to provide shoppers with simple and timely ways to receive goods and services at their doorstep.
Originally, consumers only had the option of driving to a store and buying goods in person using cash, debit or credit cards, but since platforms like Amazon, PayPal, and Facebook have emerged into the marketplace, online selling has exploded. Coupled with the rise in smartphone technology, e-commerce shopping, and selling has never been easier. Keep reading for more insight into how mobile devices continue to impact the e-commerce industry!
#1. Convenient & Customizable User Experience
According to an article shared on Mobile Marketer, consumers rely on mobile devices to make purchases not just digitally, but also in retail stores. Smartphones and tablets offer today’s consumers both convenience and on-the-go access and continue to expand their advanced capabilities every day. These tools make the connection between a retail store and a consumer stronger than ever, allowing shopping without any in-person interaction.
Through just a screen, shoppers can research, browse, review and purchase goods and services. These online retail features aren’t necessarily new, but they are now becoming more vital to the e-commerce industry, as they showcase a step-by-step process perfect for users who want a digital shopping experience that meets their needs.
Mobile commerce even offers capabilities for shoppers who want to purchase an item from a retailer that is in another country and have it delivered to their home. When making a purchase, products can be viewed in a specific order, filtered by style or product type, and translated for customers who want to view options in their own language by using translation software. This heightens user experience by providing content that is readable for any shopper.
#2. Real-Time Updates
Retail stores are taking advantage of online purchase popularity by sharing and sending store rewards program offers to loyal shoppers. If a consumer signs up to be a member, they can receive alerts about the latest trending items, must-use discount codes or updates on any new items of the month.
For example, coupons, new and trending items, and status updates on stocked or sold-out merchandise can be viewed within a store’s app or a third-party platform, giving the buyer the information they need to make smart shopping decisions. Consumers can view updates through their email, but as a more convenient method, they can choose to receive notifications on their lock screens, so the chances of missing an alert are very unlikely.
#3. Online Reviews
Online reviews can be very impactful for online retailers, but they also allow consumers to give and receive accurate feedback. Comments, stars, likes, and dislikes are quick ways to signify whether or not a product is worth the buy. On a mobile device or tablet, users can view or rate items quickly, and can respond to other consumers’ comments if needed. This offers a way to gain more insight and information on clothing, electronics or personal care products for example. Without e-commerce, reviews would only exist through word of mouth.
#4. Digital Payment + Monitoring
When a consumer is ready to enter their payment information to complete their purchase, debit, credit, or gift card information can be stored and implemented digitally on their smartphone. At the register, a barcode for whatever card they’re using can be scanned by an employee, which links to their bank account and highlights that specific transaction—through a bank account online or an app that organizes your personal expenses—whichever you use to monitor your personal finances and budget.
Along with this, Apple and Android smartphones offer a mobile wallet app that can store debit or credit card information. This makes having an actual card with you at all times somewhat unnecessary. A mobile wallet can be used both in-store and online and enables consumers to view a digital version of their own card.
The Future of e-Commerce Industry
There is no doubt that the development of the e-commerce industry is far from finished, due to the evolution of smartphones, apps and their features. As digital trends and innovations continue to create and share new essentials, retail strategies and consumer experiences will change and impact the industry, the buying, and selling of products, and even a buyer’s purchasing preferences.