Search here...

Author: William Pace

How To Write Content That’s Easy To Localize

There are two universal truths in this world: Revenge is a dish best served cold and localization is a process best planned from the very start. Leaving jokes aside, it really is important to research and plan for content localization in…

Read More

How To Choose the Best Translators For Your Project?

The internet, once completely dominated by the English language, is nowadays a  multilingual platform. More and more users search and purchase products and services in their native language. You can have the exact same product in Uruguay and Australia presented to…

Read More

Exploring ‘Machine Translation and Human Review’ Approach

Machine translation translates source content from one language into one or more other languages. The best example of such a tool is the one that we probably all tried at least once, with varying results - Google Translate. After all…

Read More

How To Avoid Cultural Mistakes in Localization?

Global business can be hard to manage. Remember when Coca-Cola translated its brand name to “Bite the Wax Tadpole” in an attempt to name their product in Chinese to something that sounds like 'Coca-Cola'? Yeah, we read about it too,…

Read More

Branded Content Localization: What Should You Know?

If you are reading this, chances are that you plan to go global with your business and you want to avoid the most common mistakes when doing so. Another option is that you have already gone global and it seems like…

Read More

How To Prepare Your Website For Localization?

Before making any decision to proceed with your website localization and to prepare for a project, you need to take multiple factors into consideration, including the potential target markets and existing competition in those locales. It’s important to equip yourself…

Read More

How To Make Website Translation Process More Productive?

Around 90% of European users claimed that they would always opt for a product in their native language, and almost 73% confirmed that they are more likely to make a purchase when the service is offered in their mother tongue. If you're reading…

Read More

Technicalities of International SEO Optimization

Growing your business globally means growing your website traffic and bringing international customers to you. You probably spend a lot of time creating and translating your content in order to do just that. That is an important step that should…

Read More

How to improve quality of Google Translate website translations

All businesses that want to expand their growth to a global level will sooner or later face the question of what is the best way to translate their web content. An incredibly fast pace of improvements and breakthroughs in machine…

Read More

2024 TextUnited GmbH /All Rights Reserved