A Guide To App Store Optimization For Localized Apps

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When you think about localizing your app, you immediately think of translating the content from the app itself. While this is right in many senses, metadata and keyword localization are also crucial for people to discover your app.

Complete app localization will also involve optimizing content for app stores, such as descriptions and images. In short, app store optimization for localized apps is like SEO for translated websites.

Users won’t download even wonderfully localized app if the app store descriptions and metadata are not localized into their native language. That’s the first impression rule! How to handle app store optimization for your localized app, then? Let’s crack it, from A to Z!

#1. Analyze your data

You may decide to localize your app into one of the most popular languages, like Spanish, French or Chinese. While this can make sense at first, it won’t guarantee your app a spectacular success in these target markets. Therefore, you need to make calculated decisions based on research and analytics. Take a look at this article to find out how to perform pre-localization research.

The best practice is to analyze your app’s traffic sources and demographics. In this way, you can see where your app is already popular. Localizing and fine-tuning will help you expand to the markets in which you are already present.

#2. Translate your app

When you know which market you are targeting, it’s time for action. Localizing your app can be time-consuming as well as resource-hungry, but bear in mind that if done right, it will eventually pay off. Here’s the ultimate guide to app localization that will help you plan the whole process.

#3. Translate your localized app’s name and description

Translating your app’s name correctly will help users of the target market understand the functionality of your app the first time they see it in the app store. While branding and identity are important, and it’s not always recommended to change a name because of this, remember that visibility and appeal to local audiences are crucial. You won’t build a brand with zero users!

#4. Translate keywords and metadata

We advise localizing your app store metadata into as many languages as you can, based on the analytics of your traffic sources. Localized metadata will increase app discoverability and downloads in new regions and countries. Choose the keywords carefully in order to keep your app at the top of the app store’s search results.

#5. Localize the screenshots, too

Nothing may be more important than the visual representation of your app. Pictures and screenshots will always draw the most attention when users are deciding whether or not to download an app.

The images and screenshots of your app should be localized and targeted to the user’s native language as well. This process usually includes making new screenshots of the localized version and adjusting images and the design of introductory images to fit the target market.

 

Do you have more questions about app store optimization for your localized app? Maybe you struggle with app localization itself? Feel free to reach out to us – we will gladly help you in dealing with the process!

Gosia
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Gosia loves copywriting and product translation. Additionally, she's a content marketing and lolcats junkie.

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